Ros Conkie Marketing
  • About
    • Case studies
    • Careers
  • Get Started
    • 2hr Strategy Session
    • The Marketing Machine Programme
    • Support for Scaling Businesses
    • Developing your first marketing hire
    • Pro Bono
  • Resources
    • Blog
    • Free Guide: How to do marketing that actually works
    • Free guide: How to attract amazing customers
    • Free tutorial: End Scattergun Marketing Forever
    • Free marketing advice by email
    • Reusable 90-day planner
    • 90-day marketing planning journal
  • Contact
  • Members login

My Articles

Marketing: is it a “numbers game”?

10/1/2023

 
Picture
Short answer: yes it is, but not in the way most people think.

When people say that their marketing is a numbers game, what they usually mean is that they just need to generate as many leads as they can, so they can sell as much as they can.

While lead generation is obviously an important part of marketing, it’s not the only important number to be concerned about.

Read More

6 Free Ways To Reignite Your Marketing Plan When Money is Tight

12/10/2022

 
Picture
Marketing doesn't have to cost you a fortune. 

It’s a common misconception that, to successfully market your business, you need to have a huge budget. But, with costs going through the roof and marketing budgets being slashed, what worked for you before may not be an option any more.

Generating leads and staying on your customers radars is any marketer's top priority. So, what if I told you that there were loads of scalable marketing activities you could be doing each month, for free, that take less than an hour each week to implement? 

Read More

8 signs your marketing consultant isn't thinking strategically

28/7/2022

Comments

 
Picture
A few months ago, I posted about how to do your own strategic marketing. It's not an easy process which is why most ambitious business owners get a consultant in to implement their strategy for them.

I've worked with a lot of businesses who have worked with a consultant before me. But many tell me they've not been very impressed with the results. The reason is invariably because the consultant was thinking tactically and not strategically. For example, they were focusing only on their area of expertise such as social media or PR.

Unless you know what to look for, this can be difficult to spot. The impact might not be felt until it's too late, when a lot of time and money has been spent.
​

So, here are the signs to look for:

Read More
Comments

HOW TO KEEP YOUR MARKETING TICKING OVER THESE SUMMER HOLIDAYS

22/7/2022

 
Picture
When the sun’s out and the kids are off school, there’s always something that feels far more important than my marketing. As hard as I try, my usual marketing rhythm and motivations seem to go out of the window over the summer holidays.

For all of us, there are periods when our usual marketing rhythm has to change, perhaps due to a seasonally busy period or because you’re away. So, here are my tips to make sure your marketing is working hard even if you’re not…

Read More

Will this marketing activity work?

29/6/2022

Comments

 
Picture
I get asked this question a lot. And whether it’s a new website, Facebook ads, email campaign, leaflet, brochure, or event, I always come back with the same four questions. So here’s they are:

1. Why are you doing it?

What do you want to achieve with this marketing activity? And be specific! “To get more sales” is too vague.

You need to know what is the end result you are hoping for. What do you want people to feel, think and do as a result of coming into contact with your marketing? Do you want them to go to your website; book onto an event; call you? Why would they want to do that? How will your marketing get people to do this?

​Make sure you have a strong call to action that prompts people to do what you want them to do. Make it as obvious as possible what action you want people to take and you have a much higher chance of your marketing activity being successful.

Read More
Comments

What to do when you want to hire at a higher level than you can afford?

22/6/2022

 
Picture
Bringing someone new into your business isn’t an easy task. And, as a small business owner, you want to make sure that the person you bring into your team not only has the skills you’re looking for, but the experience to help you continue to scale up.

But this creates a hurdle that stops a lot of business owners in their tracks… 

They don't have the budget to hire an expert Head of Marketing or experienced Marketing Manager straight off the bat. 

So, if you find yourself in this position, what are your options? 

Read More

The one thing everyone forgets about marketing...

26/5/2022

 
Picture
I love quick wins, don't you?

When I first started baking with my children when they were toddlers, we made microwave mug cakes. All you have to do is throw all the ingredients in a mug, mix it up with a fork, microwave it for a minute or two and voila! A tasty hot dessert.

And when I'm planning marketing with my clients, we always start with the quick wins. What can you do in less than an hour that will make it easier for people to buy from you? Get those quick wins ticked off straight away.

But not everything in marketing is a quick win. A lot of marketing activities take time, especially if your business is like mine and has a long buyer journey.

Read More

Which marketing personality types do I need in my business?

10/5/2022

 
Picture
Contrary to popular belief, marketing is not one “skillset”. A large, diverse marketing function needs a broad range of different skills. And every small business will need a different combination of these 6 marketing personality types…

🖋 The content lover 
👥 The customer experience master
🔎 The data guru 
📈 The salesperson
🥷 The automation Ninja 
🧩 And the project manager

Most people are a combination of a lot of these personality types, and it's important to note that each of these skills can be learned. But, as a business owner looking to recruit your first marketer, it's vital to consider where people's skills naturally lie to find the person who’s the best fit for the job you’re advertising. 

Read More

WHAT TO DO WHEN YOUR MARKETING PLAN DOESN'T GO TO PLAN

5/4/2022

 
Hand holding a compass
I don't think I’ve ever had a 90-day marketing plan go exactly as planned.

Even now, after nearly 18 years in marketing, something always crops up and throws a spanner in the works. 

This quarter for example, we pursued an exciting new opportunity which led the business in a new direction. This meant we had to completely revise our 90-day marketing plan in week 6. We identified a new ideal customer and created a new product at around week 8. And then at week 10 Katie was off ill with covid for a week which meant lots of tasks had to be rolled over to the following week.

Despite all of this, this quarter has been our best in a long time!  

It’s always important to be reminded that, just because things haven’t gone to plan, doesn't mean you’ve failed. 

So when things aren’t going to plan, how do you get things back on track again? Well, when spanners pop up, you have 3 options… 

Read More

10 things I’ve learned in my first year as a marketing apprentice

1/3/2022

 
Picture
By Katie Evans

​If I had to sum up this last year in one sentence it would be this…


A steep (but very enjoyable) learning curve!

It sounds like a bit of a cliche to say, but every day since starting out at Ros Conkie’s Marketing Academy, I’ve learned something new. From the big things like how to build a strategy and format a marketing plan to why you should never leave a word in a headline on a line of its own. 

So, here are the 10 most important things I’ve learned in this last year…

Read More
<<Previous

    Get marketing blogs by email

    Get strategic advice, tips and ideas straight into your inbox every fortnight.
    Yes please!
    x
    Get strategic advice, tips and ideas straight into your inbox every fortnight.
    Rest assured, you can unsubscribe at any time. I look after my clients' data VERY carefully.

    Categories

    All
    Coaching & Mentoring
    Content Marketing
    Customer Loyalty
    Customer Profiling
    How To Engineer Your Marketing
    Influencers
    Marketing Management
    Marketing Measurement
    Marketing Messages
    Marketing Planning
    Marketing Strategy
    News And Events
    Pricing
    Product Development
    Sales
    SEO
    Social Media
    Start Ups
    Strategic Training
    Value Proposition

    RSS Feed

​Copyright © Ros Conkie Marketing      Privacy Policy      Cookie Policy​      Contact
​
Ros Conkie is a Marketing Consultant based in Portishead near Bristol, North Somerset, UK

This website uses cookies to ensure that you get the best experience. If you continue to use the site without changing your settings then I'll assume you're happy to receive all cookies at www.rosconkie.com. You can find out how the site uses cookies here.
  • About
    • Case studies
    • Careers
  • Get Started
    • 2hr Strategy Session
    • The Marketing Machine Programme
    • Support for Scaling Businesses
    • Developing your first marketing hire
    • Pro Bono
  • Resources
    • Blog
    • Free Guide: How to do marketing that actually works
    • Free guide: How to attract amazing customers
    • Free tutorial: End Scattergun Marketing Forever
    • Free marketing advice by email
    • Reusable 90-day planner
    • 90-day marketing planning journal
  • Contact
  • Members login