What about over here where I’ve helpfully laid some stepping stones?
Even though it’s been around for decades, the reason why the sales funnel is still as relevant today as when it was first written is that the way people buy fundamentally doesn’t change. Especially if your product or service is a considered purchase, your customers will need to pause at intervals and consider whether they want to continue down this route with your company.
The role of marketing is to lay down stepping stones for your customers so that they can comfortably take those pauses, and to give them all the information they need to continue onto the next stepping stone.
So how do you do this?
And if there are likely to be a number of people involved in the decision, provide content and tools that will enable your customer to sell your solution internally.
- A free download in exchange for data (first name and email)
- A low-cost product or package of services which delivers value to the client but does not tie them into buying from you in the future.
- Your core product or service
- Add-ons and complementary products and services
So if you want to increase sales by implementing this powerful framework in your business, the best place to start is to download part 1 of the book for free.
You can also buy a copy from Amazon here: