Ros is the newest member of the growing Watertight Marketing Accredited Consultant network, created by best-selling author Bryony Thomas.
Established early last year, the network addresses the problem that many entrepreneurs encounter when looking for marketing advice to grow their business. In a completely unregulated industry, it’s hard to know if a marketing consultant is a reputable expert, and there’s no redress if it turns out that they’re not.
Ros is one of only seven people in the UK to have met the tough standards required to join the network. She has been scrutinised, referenced and put through an intensive training programme to master the unique methodology captured in the acclaimed, and Chartered Institute of Marketing recognised book, Watertight Marketing (Panoma Press, 2013, £14.99). Member consultants, like Ros, are the only people licensed and mentored by the author.
The book describes the problem with the oft-used analogy of the sales process being a funnel: where the focus is on continually filling the top. Author, Bryony Thomas, turns this on its head, advising businesses to focus instead on the bucket, i.e. all those things that keep customers as customers, before spending any money on expensive marketing taps.
Accredited Consultants are able to use a rich toolkit of central resources, and their own expertise, to take businesses through a unique step-by-step programme, systematically guiding them to identify and plug the profit leaks in their sales and marketing set-up.
For even more reassurance, member consultants have to provide proof of relevant insurances and continual professional development, with client satisfaction being regularly monitored and under-written by the Watertight Marketing Guarantee.
“Bryony’s book is a great tool for small businesses with limited resources for marketing, and I have recommended it to many small business owners as essential reading.
“As an Accredited Watertight Marketing Consultant, I can now use the methodology alongside the services I already provide, to give my clients a comprehensive and thorough marketing strategy that will deliver consistent, long-term sales results.
“I’m also really proud to join such a talented and experienced group of marketers in the Network and am looking forward to working with Bryony and the other consultants.”
Bryony Thomas, author and creator of Watertight Marketing, added: “I met Ros seven years ago when I tutored her for her CIM Diploma. I knew then that she was a smart cookie, and I am delighted to add her to the Watertight Marketing network.”
Local business owners are invited to meet Bryony Thomas and Ros Conkie at the next Watertight Marketing Members Lunch on 3 March at Goldbrick House in Bristol. For more details and to book your place, go to watertightmarketing.com/members-lunch.