Word-of-mouth recommendations are one of the most powerful forms of persuasion in the customer's buying journey, but also one of the most difficult to generate. They’re also impossible to control and direct towards the people who you most want to hear them. Customer testimonials are the next best thing.
Read my full KMS Marketing blog on how to get great testimonials for your business:
What's my top tip for 2015?
Make sure all your products are working hard for you. Look at the profitability of all your products and services (don't just look at revenue) and review any products which are not as profitable as they should be.
Read my full tip, plus many others gathered from the KMS Marketing team and some of the fantastic businesses we work with, to help you get the most out of your marketing this year.
Would you like me to email you my latest blog every month, with a round-up of the best articles, advice and resources I've found from all over the web?
Yes, please send me useful marketing tips, blogs and resources by email