One of our frequently used phrases is, “It’s not about what you think of your product or service; it’s about what your customers think”. Too often we use “self-reference criteria” i.e. what I/my boss/the MD likes, to determine which products or services we should develop and how we should promote them and sell them. Frankly, you are not important. Your customers are...
Read the full KMS Marketing blog, co-authored by Ros Conkie and Kara Stanford, on how to get to know your customers:
Small to medium businesses in North Somerset now have access to an award-winning marketing methodology through Portishead-based marketing consultant, Ros Conkie.
Ros is the newest member of the growing Watertight Marketing Accredited Consultant network, created by best-selling author Bryony Thomas.
Established early last year, the network addresses the problem that many entrepreneurs encounter when looking for marketing advice to grow their business. In a completely unregulated industry, it’s hard to know if a marketing consultant is a reputable expert, and there’s no redress if it turns out that they’re not.
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