How big a decision is it to buy from you? Do your customers choose your products on a whim or do they think carefully about it?
Unfortunately it isn’t simply a case of being one or the other. And the magnitude of a purchase in the eyes of the buyer affects how you market your business. So how do you work out where you are on the Purchase Spectrum?
Marketing planning in a start-up can be overwhelming when you've got a mountain to climb but no budget to put towards actually getting there. So how can you know where to start?
My guest blog on Business Crowd explains how to prioritise your marketing and create a marketing operation, and a business, that will deliver consistent sales results for the long term.
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