100 years ago John Wanamaker famously said "Half the money I spend on advertising is wasted, the trouble is I don't know which half".
Marketing gets a bad name when people assume that John Wanamaker's experience is par for the course. But it doesn't have to be that way.
I have pulled together some of my favourite blogs on how to make sure your marketing spend pays off...
Get my latest blogs, news and events every month by signing up to my newsletter