Imagine I’m standing on the opposite bank of a fast-flowing, crocodile-infested river, and I’m shouting over to you that I’ve got something that will dramatically improve your life. All you have to do is swim across this crocodile-infested river to get to me.
What about over here where I’ve helpfully laid some stepping stones?
Recently I've found myself working for a few charities and not-for-profits. It's challenged me to rethink how the fundamentals of marketing apply when you aren't actually selling anything.
Does the "Buying Process" apply when people aren't "buying"?
Does the "Sales Funnel" model work when you aren't "selling"?
Surprisingly, the answer to both questions is yes, and I've written a blog (on the Watertight Marketing website) to explain why.
Read the the whole blog post here.
Tweet this post
Please do comment or tweet me with any questions, thoughts or ideas.
Would you like me to email you my latest blog every month, with a round-up of the best articles, advice and resources I've found from all over the web?
Yes, please send me useful marketing tips, blogs and resources by email