Marketing should never operate in a silo. Marketing activities obviously impact on sales and customer service, but other departments often get forgotten in the process of getting team buy-in. Your technical team needs to be on board with marketing for a number of reasons:
But how do you get buy-in from technical staff who are not at all familiar with how marketing actually works?
Here are my 6 tips…
Most start ups don't have the luxury of being able to turn work down. So when a business is new, it's usually necessary to take whatever work comes along, even if it's not exactly the best kind of work for you. And this can end up being a slippery slope because, if you're not careful, this "not the best kind of work for you" becomes what you are known for and you end up getting more similar work. This can be very frustrating and difficult to break out of.
So how do you make sure the work you are doing is the right kind of work for you and your business? Here are a few great blogs from my fellow Watertight Marketing Accredited Consultants on the subject. Enjoy!
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