- Market research and customer profiling needs to feed into Product Development to ensure product-market fit
- Marketing measurements and conversion KPIs enable Operations to predict surges or dips in demand and prepare accordingly
- Product Development needs to be supported by Marketing to ensure product launches are successful
- Anyone with a customer-facing position (such as a Maintenance Engineer, or a Designer tasked with customising a product for a customer) needs to understand their role in the customer's buying decision and how to support the process
But how do you get buy-in from technical staff who are not at all familiar with how marketing actually works?
Here are my 6 tips…