I used to think marketing was fluff. A “dark art”. Creative nonsense with no structure or logic behind it.
In fact, I believed this so strongly that, as a young Design Engineer, when my boss said “Ros I think you’d be good in marketing”, I wanted to say “no I don’t think so”.
As I started working in sales and marketing I began to realise that, yes, bad marketing is fluff. We’ve all seen it! But good marketing is structured and methodical. It’s based on solid research. It’s carefully planned, designed, executed and project managed. Good marketing has a lot in common with engineering, it turns out.
Here’s how you can apply an engineering design process to create a marketing machine that’ll power your business growth.
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