Strategic marketing planning takes time and, if you’re running a business, this is a resource that’s almost always in short supply. After all, when you’ve spent all that time planning, you’ve then got a long list of marketing activities to do and even less time than you had before. You should just get something out there. Right?
Can’t I just work out my marketing strategy as I go along?
Read more in my Watertight Marketing blog here: http://watertightmarketing.com/2015/06/13/marketing-strategy-one-tactic-at-a-time/
Increasing and decreasing prices can be nerve-wracking, especially if your business is doing well as it is. It’s impossible to know how the market and your clients will respond to a price change. There are things you can do to make this business decision more palatable and acceptable to your market place.
Read my top tips for how to confidently handle changing your prices, on the KMS blog: http://www.kmsmarketing.co.uk/Useful-Marketing-Blog.aspx?id=-1716621590
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