In today’s crowded world of content, it can be difficult for small businesses to stand out.
We all know a powerful headline when we see it because it grabs our attention. Powerful headlines compel us to read more. Powerful messages will resonate with the kind of people who'll get most value from the product or service offered.
The best headlines are the ones that make me realise I have a problem I didn’t know about before. And this product or service will solve that problem for me – how can I go on living without that product in my life! These headlines stop me in my tracks and compel me to find out more about what is on offer.
And powerful headlines are not universal. A headline that makes one person take notice might not interest someone else, because the message isn't relevant to them.
So where do these powerful messages come from? Do advertising agencies have a magic elixir that gives them divine inspiration?
No. Powerful headlines are created using a systematic process that starts with deeply understanding what is important to your audience.
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