Last month I posted about how to do your own strategic marketing. It's not an easy process which is why most ambitious business owners get a consultant in.
I've worked with a lot of businesses who have worked with a consultant before me. But many tell me they've not been very impressed with the results. The reason is invariably because the consultant was thinking tactically and not strategically. For example, they were focusing only their area of expertise such as social media or PR.
Unless you know what to look for, this can be difficult to spot. The impact might not be felt until it's too late, when a lot time and money has been spent.
I'm writing this list in the hope that my clients will keep me accountable to it. If I'm doing one of these things then my standards are slipping and I don't want that to happen. So hold me to it!
Here are the signs to look for:
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