How long does it take to buy from you?
This sounds like an easy question. But, it actually has 3 different answers depending on what you want to do with the information.
You might be talking about elapsed time, accrued time or your welcome window. Here's the meaning of each time-period and when you should use it in your marketing strategy.
For me as a business owner, it's my long-term loyal clients that are the reason I get up in the morning. That's not because of the impact they've had on my bottom line, although that's obviously important. It's because those happy, satisfied clients are the ones that make me love my job.
They're the ones that I've seen go from chaotic, scattergun marketing to a structured, methodical marketing operation that is clearly and measurably contributing to the growth of their business. And they're so pleased with the results they tell all their friends about me - brilliant!
And if you're a founder-business owner then you must have customers (hopefully many!) like this too.
But how can we turn new customers into these brilliant raving fans? What do we need to do drive that customer loyalty in our business?
Here are a few of my favourite blogs on the subject - enjoy!
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