In my previous blog I explained how we all go through a number of stages when we make a buying decision.
Excellent marketing supports our buyers at every stage of their decision-making process so they can move forward.
To do this, you need to have mapped out your customer’s buying journey because it’ll be different for different markets and products. Once you’ve mapped out your customer’s buying journey, you can then look at how you can reduce the perceived risk at every stage and build trust throughout the journey. By reducing risk and building trust at every stage, it becomes easy for customers to decide to choose you. And if it’s easy for people to buy from you then sales will inevitably increase.
If you haven’t read part 1 yet, where we covered the first stages of the buying journey, click here: Part 1
Building buyer’s interest
Once your buyer is aware of you, you need to let them get to know you in their own time. Build trust by providing regular, quality, short-form content such as;
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