Ros Conkie Marketing
  • Home
  • About
  • Services
    • Strategic Sounding Board Session
    • Engineer Your Marketing Machine
    • Marketing Planning
    • Slow Down to Speed Up
    • Pro Bono
  • Case studies
  • Blog
  • Contact

My articles

What does marketing excellence look like? (Part 3)

6/11/2019

Comments

 
Picture
In my last two blogs I’ve been taking you through the buyer’s journey, looking at how excellent marketing needs to support our buyers at every step.
If you missed part 1 and part 2, read them here:
  • Part 1
  • Part 2
In this final blog of the series I’ll explain how we can help our customers step over the line and continue onwards to become long-term, loyal customers and referrers.

Encouraging the first purchase

To reduce the perceived risk at this point in the buyer journey, your customer needs to feel what it’s like to be a customer before they buy.

A product ladder is a series of offers and products that lead from one to the next so people can build a relationship with you and get a sense for what it’d be like to be a customer before they commit to something big. It’s all about reducing perceived risk.

For example:

Read More
Comments

    Get marketing blogs by email

    Get my latest blogs, news and events every month by signing up to my newsletter
    Sign up

    Categories

    All
    Content Marketing
    Customer Loyalty
    Customer Profiling
    How To Engineer Your Marketing
    Influencers
    Marketing Management
    Marketing Measurement
    Marketing Messages
    Marketing Planning
    Marketing Strategy
    News And Events
    Pricing
    Sales
    SEO
    Social Media
    Start Ups

    RSS Feed

Sign up for monthly emails full of practical marketing advice and tips
Each month I send out a newsletter email of recent marketing articles, videos and other useful content from my own blog as well as from other excellent marketers I follow and admire. My aim is to help you stay up-to-date with your marketing knowledge without having to spend time trawling the web sifting through all the content that is out there - I do that for you! 
Yes please
​Copyright © Ros Conkie Marketing      Privacy Policy      Cookie Policy​      Contact
​
Ros Conkie is a Marketing Consultant based in Portishead near Bristol, North Somerset, UK

This website uses cookies to ensure that you get the best experience. If you continue to use the site without changing your settings then I'll assume you're happy to receive all cookies at www.rosconkie.com. You can find out how the site uses cookies here.
  • Home
  • About
  • Services
    • Strategic Sounding Board Session
    • Engineer Your Marketing Machine
    • Marketing Planning
    • Slow Down to Speed Up
    • Pro Bono
  • Case studies
  • Blog
  • Contact