A strong emotional connection with your customers encourages loyalty and boosts sales in the long term. But how do you do it? Here are a few great posts on building an emotional connection with your customers...
Are you serving up a logic sandwich?
Despite what many marketers will tell you, there is no "killer message". The messages you need to put in front of your customers will be different depending on where they are in the buying process. Bryony Thomas explains what to say and when...
What are the real triggers in a sales process?
Accredited Consultant Ben Wheeler explains how and why you should use emotional triggers at the beginning and end of your buying process.
You can't logic someone out of love
Can you articulate WHY you do what you do?
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