How to get ROI from your Marketing Apprentice (or junior marketer)

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Over the last 12 months, I’ve developed my Apprentice, Katie, into a brilliant Marketer. But it wasn't easy and I made mistakes along the way.

For most small businesses, their first marketing hire is usually a graduate, junior marketer or Apprentice. 

It’s a logical choice for a first marketing hire because much of the work that a small business CEO wants to hand over is marketing admin. For a business under £1m turnover, it doesn’t make financial sense to hire a highly experienced marketing professional when most of the work will involve updating a website, collecting data, writing emails, and creating social media posts. 

But a Marketing Apprentice is unlikely to have any real marketing experience or knowledge - they’re learning, which is why they’re on an Apprenticeship - and it will take time for them to develop the skills to start leading your marketing activities. Here's what I learnt about how to get the most out of a Marketing Apprentice in a small business. 

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