Case studies are an essential part of any marketer’s toolkit. They provide evidence to back up the claims you make about your product or service. Since we can all be a bit sceptical at times, we need to give our buyers proof that we are as good as we say. A portfolio of case studies offers that much-needed reassurance.
If case studies are on your marketing to-do list, this template explains the elements I include to ensure the result is a compelling and persuasive piece of content.
If you want to make sure that your customers are supported through the whole buying process, then a steady stream of good quality content must be integral to your marketing plan.
Buy what should you write about? How do you get it all written? And how do you make sure you get the most value out of the effort you put in?
Here are my favourite blog posts and content from Bryony Thomas and the other Watertight Marketing Accredited Consultants, answering all these important questions.
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