 Case studies are an essential part of any marketer’s toolkit. They provide evidence to back up the claims you make about your product or service. Since we can all be a bit sceptical at times, we need to give our buyers proof that we are as good as we say. A portfolio of case studies offers that much-needed reassurance.
If case studies are on your marketing to-do list, this template explains the elements I include to ensure the result is a compelling and persuasive piece of content. |
Each month I send out a newsletter email of recent marketing articles, videos and other useful content from my own blog as well as from other excellent marketers I follow and admire. My aim is to help you stay up-to-date with your marketing knowledge without having to spend time trawling the web sifting through all the content that is out there - I do that for you!
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Ros Conkie is a Marketing Consultant based in Portishead near Bristol, North Somerset, UK
Ros Conkie is a Marketing Consultant based in Portishead near Bristol, North Somerset, UK
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