 When I start working with a client, one of the first questions I ask is "who is your ideal customer?" How specific the answer is varies a lot, but from a short conversation I can usually assess whether they understand their customers well enough.
What do I mean by "well enough"? Well, if you don't understand your customers very well then it's unlikely that your marketing will resonate with them. You'll probably end up taking a "scatter-gun" approach to marketing and wasting a lot of time and money in the process. My blog "Do I need a customer avatar?" explains more. So how do you know whether you understand your customers enough to effectively market to them? Here are the signs I look out for...  I get asked this question a lot so, to help you answer it, here are some questions for you:
One of our frequently used phrases is, “It’s not about what you think of your product or service; it’s about what your customers think”. Too often we use “self-reference criteria” i.e. what I/my boss/the MD likes, to determine which products or services we should develop and how we should promote them and sell them. Frankly, you are not important. Your customers are...
Read the full KMS Marketing blog, co-authored by Ros Conkie and Kara Stanford, on how to get to know your customers: http://www.kmsmarketing.co.uk/Useful-Marketing-Blog.aspx?id=798553515 |
Get strategic advice, tips and ideas straight into your inbox every fortnight.
Categories
All
|
RSS Feed
Copyright © Ros Conkie Marketing Privacy Policy Cookie Policy Contact
Ros Conkie is a Marketing Consultant based in Portishead near Bristol, North Somerset, UK
Ros Conkie is a Marketing Consultant based in Portishead near Bristol, North Somerset, UK
This website uses cookies to ensure that you get the best experience. If you continue to use the site without changing your settings then I'll assume you're happy to receive all cookies at www.rosconkie.com. You can find out how the site uses cookies here.
