Instead you need to take meaningful measurements at regular intervals. You need to decide:
- When during the manufacturing process should you take samples to test?
- How often will you pull a sample from the line and test it?
- How will you effectively and efficiently test the sample to get useful results that will inform production and highlight any issues?
Just like you would check the quality of a product's components and subassemblies as well as the product as a whole, so too should you measure different elements of your marketing.
But marketing measurement doesn't have to be complex, especially if you know your way around an Excel spreadsheet.
Here's how to do it.