I get asked this question a lot. And whether it’s a new website, advertising campaign, email campaign, leaflet, brochure, or event, I always come back with the same four questions. So here’s they are:
1. Why are you doing it?
What do you want to achieve with this marketing activity? And be specific! “To get more sales” is too vague.
You need to know what is the end result you are hoping for. What do you want people to feel, think and do as a result of coming into contact with your marketing? Do you want them to go to your website; book onto an event; call you? Why would they want to do that? How will your advert get people to do this?
Make sure you have a strong call to action that prompts people to do what you want them to do. Make it as obvious as possible what action you want people to take and you have a much higher chance of your marketing activity being successful.
We all know that planning is important. But with all the advice out there on how to create a good marketing plan, how do you actually get it done?
Kara Stanford and I talk you through the three options in our KMS Marketing blog:
Now is a good time to audit and assess your marketing strategy and activity, ready to make improvements for 2015...
Read the full article on the KMS Marketing Blog here:
Have you done your audit yet? What did you find? I'd love to hear how you got on so let me know by email or in the comments below.
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