How big a decision is it to buy from you? Do your customers choose your products on a whim or do they think carefully about it?
Unfortunately it isn’t simply a case of being one or the other. And the magnitude of a purchase in the eyes of the buyer affects how you market your business. So how do you work out where you are on the Purchase Spectrum?
Now is a good time to audit and assess your marketing strategy and activity, ready to make improvements for 2015...
Read the full article on the KMS Marketing Blog here:
Have you done your audit yet? What did you find? I'd love to hear how you got on so let me know by email or in the comments below.
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