As a business owner, do you find yourself walking a tightrope between offering what you think your customers can afford and what you know your product or service is worth to them? 

If any of the following are true about your business, it might be time to considering raising your prices:

• You have a waiting list or are at capacity for what you offer 
• Customers almost always buy your main product or biggest package instead of your lower cost alternative
• You often hear the phrase “hmm, that wasn't as expensive as I was expecting” or “that’s good value” 

In all of the above cases, your customers are telling you that your products or services are really good value for money. So what's stopping you from raising your prices?

​This is another question I've been asked recently because of the pandemic and I can understand why. Everyone, it seems, from Joe Wicks to David Walliams is giving away free stuff.
 
So if everyone else is doing it, does that mean you should?

Here are the things to consider.

​I've have a few conversations with people this past week about discounting. I've also seen a lot of businesses discounting their products and services. So if a lot of people are doing it, does that mean it's a good idea?
 
Well, it might be a good idea for your business, but it might not. Here are the things to consider.