If you’ve ever advertised on Facebook, you’ll know that there are an awful lot of options when it comes to choosing your audience. “Retargeting” means choosing your audience based on their previous internet activity either:

1. by using special cookies called “pixels” to track them as they visit your website
2. by simply uploading a list of your contacts into a “custom audience”.

So let’s look at those two methods in more detail.

So how does LinkedIn work and where is the value in it? If you’re new to LinkedIn, or if you’ve registered but not really done anything on it, then imagine everything on LinkedIn as like being at a business networking event...

Read the full article on the KMS Marketing blog here:
http://www.kmsmarketing.co.uk/Useful-Marketing-Blog.aspx?id=-1159686157

Are you on LinkedIn? Do you find it useful? What do you use it for? I'd love to hear from you so let me know by email, via LinkedIn, or add your comments below.