This is a question that not enough business owners are asking themselves before diving head first into their marketing…
A lot of business owners know they need help and assume they need a consultant. But do they really? Or do they need a coach?
So what’s the difference between the two?
I disagree with a lot of marketers on this question. I don't believe a business necessarily needs to spend weeks (or even months) creating a strategy.
Don't get me wrong, if you're running a huge corporation with a marketing budget of millions then it'll take time. You'll definitely need to spend a while getting your strategy right before you start implementing it.
But I work with small businesses who want to see results as quickly as possible. Do they need to take weeks out of their business before they can start taking action?
I say 'no'.
Marketing planning in a start-up can be overwhelming when you've got a mountain to climb but no budget to put towards actually getting there. So how can you know where to start?
My guest blog on Business Crowd explains how to prioritise your marketing and create a marketing operation, and a business, that will deliver consistent sales results for the long term.
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