Bringing someone new into your business isn’t an easy task. And, as a small business owner, you want to make sure that the person you bring into your team not only has the skills you’re looking for, but the experience to help you continue to scale up.
But this creates a hurdle that stops a lot of business owners in their tracks…
They don't have the budget to hire an expert Head of Marketing or experienced Marketing Manager straight off the bat.
So, if you find yourself in this position, what are your options?
Contrary to popular belief, marketing is not one “skillset”. A large, diverse marketing function needs a broad range of different skills. And every small business will need a different combination of these 6 marketing personality types…
🖋 The content lover
👥 The customer experience master
🔎 The data guru
📈 The salesperson
🥷 The automation Ninja
🧩 And the project manager
Most people are a combination of a lot of these personality types, and it's important to note that each of these skills can be learned. But, as a business owner looking to recruit your first marketer, it's vital to consider where people's skills naturally lie to find the person who’s the best fit for the job you’re advertising.
By Katie Evans
If I had to sum up this last year in one sentence it would be this…
A steep (but very enjoyable) learning curve!
It sounds like a bit of a cliche to say, but every day since starting out at Ros Conkie’s Marketing Academy, I’ve learned something new. From the big things like how to build a strategy and format a marketing plan to why you should never leave a word in a headline on a line of its own.
So, here are the 10 most important things I’ve learned in this last year…
Over the last 12 months, I’ve developed my Apprentice, Katie, into a brilliant Marketer. But it wasn't easy and I made mistakes along the way.
For most small businesses, their first marketing hire is usually a graduate, junior marketer or Apprentice.
It’s a logical choice for a first marketing hire because much of the work that a small business CEO wants to hand over is marketing admin. For a business under £1m turnover, it doesn’t make financial sense to hire a highly experienced marketing professional when most of the work will involve updating a website, collecting data, writing emails, and creating social media posts.
But a Marketing Apprentice is unlikely to have any real marketing experience or knowledge - they’re learning, which is why they’re on an Apprenticeship - and it will take time for them to develop the skills to start leading your marketing activities. Here's what I learnt about how to get the most out of a Marketing Apprentice in a small business.
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