We can probably all agree that the last month has changed the world forever. So if the world has changed then chances are your market's needs have changed.

The essence of business boils down to solving problems in exchange for money. Whether you're a restaurant or a personal trainer or a software developer or a manufacturer, you all solve problems for your customers.

Over the last month, many new problems have been created and many problems we used to have are no longer important or relevant.

A value proposition is your answer to the question, “what value do you deliver to your customers?”

A strong value proposition is not necessarily the messaging you’ll use in your marketing. Rather it’s a tool for you to use internally to create powerful messaging that will resonate with your buyers.

A lot of people know exactly what they do, but they don’t articulate the real value to their buyer. If your buyer has to work out the value for themselves then that makes it harder for them to buy from you.

My definition of marketing is simply making it as easy as possible for people to buy from you. So if your customers have to work out for themselves what value they’re going to get from buying your product or service then you’re not making it easy for them.

It’s important to tell your customers not just WHAT you deliver but also HOW you deliver it and WHY it is important.
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So how do you create a value proposition?