Do I need to worry about SEO?

We know it’s important to rank highly in search engines if we want people/strangers to find our website. However, getting on page 1 of Google can take a lot of effort and investment, especially for popular keywords. But do you need to be on page 1? And how do you decide how much of your marketing budget needs to be allocated to search engine optimisation (SEO), that dark art which helps you reach the top spot? 

Read the full article on the KMS Marketing blog here:
http://www.kmsmarketing.co.uk/Useful-Marketing-Blog.aspx?id=1479588058


How much SEO do you do? Do you think it is worth it for your business? I'd love to hear your thoughts so let me know by email or in the comments below.