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One of our frequently used phrases is, “It’s not about what you think of your product or service; it’s about what your customers think”. Too often we use “self-reference criteria” i.e. what I/my boss/the MD likes, to determine which products or services we should develop and how we should promote them and sell them. Frankly, you are not important. Your customers are...
Read the full KMS Marketing blog, co-authored by Ros Conkie and Kara Stanford, on how to get to know your customers: http://www.kmsmarketing.co.uk/Useful-Marketing-Blog.aspx?id=798553515 |
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Each month I send out a newsletter email of recent marketing articles, videos and other useful content from my own blog as well as from other excellent marketers I follow and admire. My aim is to help you stay up-to-date with your marketing knowledge without having to spend time trawling the web sifting through all the content that is out there - I do that for you!
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Ros Conkie is a Marketing Consultant based in Portishead near Bristol, North Somerset, UK
Ros Conkie is a Marketing Consultant based in Portishead near Bristol, North Somerset, UK
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