One of our frequently used phrases is, “It’s not about what you think of your product or service; it’s about what your customers think”. Too often we use “self-reference criteria” i.e. what I/my boss/the MD likes, to determine which products or services we should develop and how we should promote them and sell them. Frankly, you are not important. Your customers are...
Read the full KMS Marketing blog, co-authored by Ros Conkie and Kara Stanford, on how to get to know your customers:
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