For me as a business owner, it's my long-term loyal clients that are the reason I get up in the morning. That's not because of the impact they've had on my bottom line, although that's obviously important. It's because those happy, satisfied clients are the ones that make me love my job.
They're the ones that I've seen go from chaotic, scattergun marketing to a structured, methodical marketing operation that is clearly and measurably contributing to the growth of their business. And they're so pleased with the results they tell all their friends about me - brilliant!
And if you're a founder-business owner then you must have customers (hopefully many!) like this too.
But how can we turn new customers into these brilliant raving fans? What do we need to do drive that customer loyalty in our business?
Here are a few of my favourite blogs on the subject - enjoy!
When it comes to customer loyalty what we all need to accept is that our customers don't actually belong to us. We encounter so many people who see taking a person’s money as the end of the journey, when the truth is that it's only the beginning.
Watertight Marketing Accredited Consultant Kara Stanford discusses the terrifying truth about customer loyalty.
Welcoming new customers on board is a critical factor in the overall success of your small business marketing, and indeed of your business sustainability. Customer retention is often as important a marketing task as customer acquisition.
As the old saying goes ‘there’s many a slip twixt cup and mouth’ – and moving your prospective customers across the line from signing on the dotted line to really feeling like a customer of yours is a crucial hurdle to master.
Watertight Marketing Author and Founder, Bryony Thomas, explains more here.
Why your customers need a hug after they buy
This is one of my blogs from the archive, and one that I often find myself referring back to.
As Bryony Thomas explains in the blog above, losing a customer after they've made just one purchase with you is a waste of all of that time, money and energy spent finding and nurturing them in the first place.
So how can you make sure you build that all-important emotional connection with your customer to keep them coming back for more? You give them a hug!
It’s no accident that the first of the 13 Touchpoint Leaks described in the award-wining book Watertight Marketing is “Forgotten Customers”. But actually cultivating loyalty in practice is not always easy.
Ben Wheeler gives us his tips on how to encourage customers to stay loyal to your company.
Customer Marketing: How to make sure your customers don’t feel forgotten
Customer marketing is one of the most important, and often overlooked, elements of a marketing plan. Your existing customers are the people who pay your bills folks!
But, more than this, they are the foundation of your reputation, your word of mouth, and your product development. Your marketing plan needs to factor in elements that ensures that your customers remember why they bought from you in the first place. Forgetting customer marketing is Leak #1 in the Watertight Marketing Thirteen Touchpoint Leaks.
Rachael Wheatley runs through the ways we can all do this.
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