Word-of-mouth recommendations are one of the most powerful forms of persuasion in the customer's buying journey, but also one of the most difficult to generate. They’re also impossible to control and direct towards the people who you most want to hear them. Customer testimonials are the next best thing.
Read my full KMS Marketing blog on how to get great testimonials for your business: http://www.kmsmarketing.co.uk/Useful-Marketing-Blog.aspx?id=-1761504415 |
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