Most start ups don't have the luxury of being able to turn work down. So when a business is new, it's usually necessary to take whatever work comes along, even if it's not exactly the best kind of work for you. And this can end up being a slippery slope because, if you're not careful, this "not the best kind of work for you" becomes what you are known for and you end up getting more similar work. This can be very frustrating and difficult to break out of.
So how do you make sure the work you are doing is the right kind of work for you and your business? Here are a few great blogs from my fellow Watertight Marketing Accredited Consultants on the subject. Enjoy!
Asking the – ‘Will this new client energise my business?’– question can seem like a luxury; it’s easy to dismiss it as something that only organisations who are doing really well can ask themselves. Every commercial organisation needs clients to survive, so does it matter if a client doesn’t hit the feel-good buttons? Yes, it absolutely does.
Read more of Watertight Marketing Accredited Consultant Kara Stanford's look at what happens when a client becomes a drain on your energy.
Doing the wrong kind of work is so damaging, Bryony Thomas included it as one of the Four Foundation Leaks in her Watertight Marketing methodology. Learning when, and how, to say no to a potential new customer is an important skill for any growing business. Doing it, and doing it with grace, can actually enhance your reputation. Doing it poorly can put your company’s goodwill at risk.
Read more of Bryony Thomas's blog here
Predictability of income, or at least confidence that there is business coming in, is such a relief to so many growing businesses. Replace the stomach-wrenching process of seeing if there’s enough in the bank to cover your bills each month with the tummy-fluttering excitement of planning ahead.
Read more here on why a balanced marketing routine that supports every step of a sale will allow you to jump off the cashflow rollercoaster.
To create an effective marketing plan you need a number of things:
Read more here about the importance of being clear about WHY you do it.
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