Over the last decade, social media has transformed the way businesses market themselves online. Social media can be a powerful element of an organisation's marketing. But it can also prove to be a huge drain on resources if it isn't done right.
I've collected up a few of my favourite blogs on the topic to help you successfully navigate the world of social media marketing.
The 5 questions that drive your social media marketing
Whenever I find myself in a discussion about social media as a marketing technique, there are always people who see it as some sort of magic bullet that will deliver amazing sales results with minimal effort. at the same time, there are also people who will tell you that social media will just suck up all your time and energy and give you little to show for it.
In this article Bryony Thomas discusses two reasons your social media strategy isn't working.
Why social media marketing is a complete waste of time
If you're going to use social media as part of your marketing toolkit then you need to be strategic about it. It's very easy to spend a lot of time and money on social media marketing, but if you're not being strategic about your activity then it will probably be a waste of time.
Accredited Consultant, Julie Mitchell-Mehta poses 5 questions to help you get strategic about about social media.
How to use Facebook marketing for business
Facebook has been the most popular social media channel for some time, and it doesn't look like that will change any time soon. Facebook is used by such a wide demographic that, whatever you are selling, there’s a good chance that much of your market is on Facebook. So, why wouldn’t you want to access them via this powerful channel?
Read my blog on how to use Facebook marketing for business here
5 tips for getting started on Twitter as part of your small business marketing
Is Twitter part of your social media strategy? If so, here are Ben Wheeler's 5 tips for getting started on Twitter:
1) Take your time - and understand what you want from it
2) Be more social
3) Use Twitter lists from the outset
4) Use visuals in tweets
5 Use social media management tools
Read more of Ben Wheatley's advice for Twitter novices here
29 ways to make sure your business gets found in
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