For some reason, marketing and sales teams often seem to be at war with each other. I've seen debates on social media about whether a business can survive without one of the two. I've also seen blame directed at the opposite department if revenue is slow.
To me, these kinds of arguments highlight misconceptions around the roles and responsibilities of marketing and sales. To be clear, they are both absolutely essential to a business. A business may not need a lot of one or the other, but to suggest that one is not needed at all misunderstands the roles of marketing and sales.
If you're confused by the functions of marketing and sales in your business, this collection of blogs will hopefully provide some clarity.
There's a perennial debate about what constitutes sales and what constitutes marketing. Author and Founder of Watertight Marketing, Bryony Thomas, shares an insightful video here which explains why the two should not be seen as separate areas but as part of the same customer journey. Read the blog and watch Bryony's video here.
If marketing is to be deemed successful, it must support sustainable sales results. In this excellent article Bryony Thomas explores exactly what that actually means, and why it’s so important to get to a point where your sales really do meet these criteria. Read the blog here.
"Sales funnel" is a much used name for the model that describes how people buy. However the phrase "sales funnel" can actually be quite a dangerous term to use. As Bryony Thomas explains in this video, sales funnels don't exist. In reality, we probably have something resembling a sales colander. Find Bryony's informative blog and video here.
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