If you want to make sure that your customers are supported through the whole buying process, then a steady stream of good quality content must be integral to your marketing plan.
Buy what should you write about? How do you get it all written? And how do you make sure you get the most value out of the effort you put in?
Here are my favourite blog posts and content from Bryony Thomas and the other Watertight Marketing Accredited Consultants, answering all these important questions.
How to plan top performing content
Accredited Consultant Stephen Bateman's excellent blog describes the 5 steps to creating an effective content plan for your business.
content for every step of the sale
In this brilliant video Bryony Thomas and Sonja Jefferson explain how to use different types of content in different ways at every step of the sale.
The A-to-Z of Content marketing Ideas
This brilliant download will give you over 140 ideas for themes and topics for you to use to generate interesting and useful content for your customers. I refer back to this one again and again so I know you will find it useful too.
And here are the videos if you'd rather watch it.
One piece of content, 20 ways to use it
Once you've created your brilliant piece of content, this is how to get the most out it. Bryony Thomas explains how to repurpose it, reformat it, chop it up, and change it around to get the biggest bang for your buck.
What is holding you back from writing effective copy?
Accredited Consultant Kara Stanford breaks down the barriers than can stop us from writing really good, effective marketing copy.
3 top tips for cracking Christmas Content
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