Ros Conkie Marketing
  • About
    • Case studies
    • Careers
  • Get Started
    • 2hr Strategy Session
    • The Marketing Machine Programme
    • Support for Scaling Businesses
    • Developing your first marketing hire
    • Pro Bono
  • Resources
    • Blog
    • Free Guide: How to do marketing that actually works
    • Free guide: How to attract amazing customers
    • Free tutorial: End Scattergun Marketing Forever
    • Free marketing advice by email
    • Reusable 90-day planner
    • 90-day marketing planning journal
  • Contact
  • Members login

My Articles

How to get ROI from your Marketing Apprentice (or junior marketer)

16/2/2022

 
Picture
Email me this article as a PDF
x
By submitting your details, you agree to receive emails from Ros Conkie's Marketing Academy. We will not share your data with anyone else. See our privacy policy for more info.
I would like to receive future communications from Ros Conkie I agree to the GDPR Terms & Conditions
Over the last 12 months, I’ve developed my Apprentice, Katie, into a brilliant Marketer. But it wasn't easy and I made mistakes along the way.

For most small businesses, their first marketing hire is usually a graduate, junior marketer or Apprentice. 

It’s a logical choice for a first marketing hire because much of the work that a small business CEO wants to hand over is marketing admin. For a business under £1m turnover, it doesn’t make financial sense to hire a highly experienced marketing professional when most of the work will involve updating a website, collecting data, writing emails, and creating social media posts. 

But a Marketing Apprentice is unlikely to have any real marketing experience or knowledge - they’re learning, which is why they’re on an Apprenticeship - and it will take time for them to develop the skills to start leading your marketing activities. Here's what I learnt about how to get the most out of a Marketing Apprentice in a small business. 

Read More

MAKING YOUR MARKETING GOALS WORK FOR YOU THIS NEW YEAR

20/1/2022

 
Picture
Do you treat your marketing goals like your New Year's resolutions? 

They mean a lot to you when you first set them - when you’re motivated and eager to get started. But a few weeks down the line, you lose interest and casually push them to the side, never to be thought about again?

Marketing success is all about making sure that your goals and your plan work for you. 

So, here’s my top 3 tips on how to set yourself goals you’re actually going to stick to this New Year (especially if your original ones have already gone out the window)...

Read More

5 last minute Christmas marketing activities that’ll reconnect you with your customers.

14/12/2021

 
Picture
I don’t know about you, but over the last few months I’ve found it harder to stay consistent with my marketing. And I know I’m not alone. 

When we were locked down, a lot of business owners found they had time to write and share great blogs that resonated with their customers. They had time to send regular newsletters and post more often on social media.

But, since restrictions were lifted in the summer, these tasks have slipped down the to-do list and many people have lost the momentum they built up in their marketing. 

So if you’re wondering how best to reignite your marketing this December, here’s 5 things you can do today to reconnect with your customers this Christmas...

Read More

Why Slow Sales Stick

25/11/2021

Comments

 
Picture
I’m often asked, “what can I do to speed up my customers in their buying decision?”

With very considered purchases, it might be 6 months or more between someone first hearing about you and them actually making that first purchase. In a small business, these months can be excruciating as you wait patiently for a call or email telling you they’re ready to take that next step in their buying journey. 

It’s tempting to want to try and speed them up, because you know they’ll get so much value from what you have to offer. However, it’s important your customer is allowed to make their decision in their own time.

Here’s why:

Read More
Comments

WHAT'S THE DIFFERENCE BETWEEN A MARKETING CONSULTANT AND A  MARKETING COACH?

11/11/2021

 
Picture
This is a question that not enough business owners are asking themselves before diving head first into their marketing…

A lot of business owners know they need help and assume they need a consultant. But do they really? Or do they need a coach?

So what’s the difference between the two?

Read More

Why I love clickbait… and you should too!

7/10/2021

 
Picture
It’s become almost a guilty pleasure of mine, trawling through the ads on facebook trying to spot the irresistible clickbait formulas…

Why? Because they’re so effective! And because anyone with any interest in marketing will be able to learn something from them.

But first...

Read More

BACK TO FRONT MARKETING: WHY YOU NEED TO ADDRESS YOUR MARKETING COUNTER-INTUITIVELY

23/9/2021

 
Picture
If you want to increase your sales, the obvious answer is to tell more people about your product or service. Right?

Well actually, logically, that’s the last thing you should do.
​

As business owners, it’s almost instinctive: more sales has to come from more prospects, they come from more leads and they come from more inquiries. So that’s where I need to start.

Read More

Why you can’t build a strategy one tactic at a time

16/9/2021

 
Picture
Strategic marketing planning takes time. 

And, if like me, you’re running a business, time is probably in short supply...

It’s easy to think that it’s better to just get on and do some marketing, even if it’s not as effective as it could be, and work on improving it incrementally using an agile or ‘test and learn’ methodology. Taking time out of your business to plan can feel excruciatingly wasteful. After all, once you’ve spent all that time planning, you’ve then got a long list of marketing activities to do and even less time to do them than you had before.

So can’t all this planning be skipped? Can’t I just work out my marketing strategy as I go along?
​
Well… let’s explore that with an analogy.

Read More

How to get team buy-in for your marketing plan

2/9/2021

 
Picture
Without buy-in from everyone involved in executing your marketing plan, you'll never be fully successful in implementing it. And I don’t just mean your marketing team here either. 

Marketing should never operate in a silo. Their activities impact sales, customer service, product development, product/service delivery and operations and more. Your marketing strategy needs to fit within the context of your business growth strategy and work in collaboration with each departmental strategy.

But how do you get buy-in from all these different people? Especially when you have people who are not at all familiar with how marketing actually works. 

Here are my top 5 tips…

Read More

“Buying” or “buying into”? How to Achieve a Strategic Not-For-Profit

26/8/2021

 
Volunteers photo with all hands in the centre of the circle
Can you have a strategic not-for-profit?

I’ve recently been working with a couple of not-for-profit’s that have been looking to increase the uptake of their services. Since the business isn’t actually “selling” anything, we’ve been looking at how the buyer journey can be applied to help them achieve their marketing objectives.

So, can the buyer journey model be applied when your customers aren’t technically buying from you?

Read More
<<Previous
Forward>>

    Get marketing blogs by email

    Get strategic advice, tips and ideas straight into your inbox every fortnight.
    Yes please!
    x
    Get strategic advice, tips and ideas straight into your inbox every fortnight.
    Rest assured, you can unsubscribe at any time. I look after my clients' data VERY carefully.

    Categories

    All
    Coaching & Mentoring
    Content Marketing
    Customer Loyalty
    Customer Profiling
    How To Engineer Your Marketing
    Influencers
    Marketing Management
    Marketing Measurement
    Marketing Messages
    Marketing Planning
    Marketing Strategy
    News And Events
    Pricing
    Product Development
    Sales
    SEO
    Social Media
    Start Ups
    Strategic Training
    Value Proposition

    RSS Feed

​Copyright © Ros Conkie Marketing      Privacy Policy      Cookie Policy​      Contact
​
Ros Conkie is a Marketing Consultant based in Portishead near Bristol, North Somerset, UK

This website uses cookies to ensure that you get the best experience. If you continue to use the site without changing your settings then I'll assume you're happy to receive all cookies at www.rosconkie.com. You can find out how the site uses cookies here.
  • About
    • Case studies
    • Careers
  • Get Started
    • 2hr Strategy Session
    • The Marketing Machine Programme
    • Support for Scaling Businesses
    • Developing your first marketing hire
    • Pro Bono
  • Resources
    • Blog
    • Free Guide: How to do marketing that actually works
    • Free guide: How to attract amazing customers
    • Free tutorial: End Scattergun Marketing Forever
    • Free marketing advice by email
    • Reusable 90-day planner
    • 90-day marketing planning journal
  • Contact
  • Members login