For me, this was the biggest thing I took away from the Watertight Marketing Conference this weekend.
The right clients
This is where we all need to focus our marketing time and effort. If we're not focusing on the right clients, we end up working for clients that, for whatever reason, just aren't quite the right fit. It's not always easy to know exactly what those ideal clients look like. I think there were many of us in the room for whom it had been a process of trial and error over the course of our business journeys.
The right work
Lucy Whittington at Connectably talked about ways to simplify and systemise processes. Streamlining workflows mean less time is spent on those tasks that distract you from what’s important.
Josef Elliott, MD at Oyster IMS, talked about the importance of continually working to improve their products and keep doing what you do well. Likewise Holly Brooks, co-founder of Audenza, described how they have worked on improving their customer service. She said, “We used to think good customer service was being nice and friendly, delivering on time and answering queries promptly. But every touchpoint contributes to good customer service.”
The right marketing
My favourite slide of the conference was this: "Most people don't need yet more marketing ideas. They need fewer on which to truly focus."