Bringing someone new into your business isn’t an easy task. And, as a small business owner, you want to make sure that the person you bring into your team not only has the skills you’re looking for, but the experience to help you continue to scale up.
But this creates a hurdle that stops a lot of business owners in their tracks…
They don't have the budget to hire an expert Head of Marketing or experienced Marketing Manager straight off the bat.
So, if you find yourself in this position, what are your options?
1. Outsource your marketing
One very common path business owners take is to outsource the implementation of their marketing tasks until they can afford to bring the person you want in house. There are lots of advantages to this option, such as…
But, there are also a couple of drawbacks to outsourcing it’s important to be aware of:
Outsourcing is a great short term solution for businesses looking to continue scaling up their marketing while they focus their efforts on working within the business.
2. Training up your own in-house marketer
Your second option is to hire someone who is less skilled and train them up to, one day, become your Head of Marketing.
You might consider a Marketing Executive, Marketing Administrator or even a Marketing Apprentice (like I did!) as your first marketing hire who you can train and develop into an expert in your small business.
There are many advantages to hiring a marketing employee, including…
It’s important to consider that;
This is the path I chose when taking on my first marketer because I wanted someone who really understood my ideal customer and what I wanted to achieve with my marketing.
In my free guide ‘How to turn your first marketing hire into your Head of Marketing’ I talk a lot more about this journey and the resources you need to have in place before hiring your first marketer. If you’re interested in finding out more, download my guide today.
Get strategic advice, tips and ideas straight into your inbox every fortnight.