- What are other people doing successfully? Let’s make sure we make use of any existing knowledge and build on what others have achieved.
- How will you build this system? What techniques will be most appropriate? What components should you consider including? Which suppliers will you use? What are the costs likely to be?
- Is there any IP we need to be aware? Are there any regulatory restrictions that need to be considered?
Apply the same process to your marketing.
What are other people doing successfully?
Great marketing ideas might from companies that appear to have very little in common with your business. They might even be outside your industry. However, you might be able to use the same principle successfully if your strategy is similar.
How will you build it?
Get a feel for the likely budget cost and time-investment of different tools and activities. This can disqualify an idea early, before too much time has been wasted.
What IP and regulatory restrictions will affect us?
Check marketing regulations in your industry to ensure the claims you want to make are allowed. If necessary, seek expert industry or legal advice.