Contrary to popular belief, marketing is not one “skillset”. A large, diverse marketing function needs a broad range of different skills. And every small business will need a different combination of these 6 marketing personality types…
🖋 The content lover
👥 The customer experience master
🔎 The data guru
📈 The salesperson
🥷 The automation Ninja
🧩 And the project manager
Most people are a combination of a lot of these personality types, and it's important to note that each of these skills can be learned. But, as a business owner looking to recruit your first marketer, it's vital to consider where people's skills naturally lie to find the person who’s the best fit for the job you’re advertising.
Take my marketer, Katie, for example. Before I started advertising for her job, I spent a lot of time looking through my marketing plan and strategy, picking out all of the jobs I planned to pass to her. When I looked over the list, I realised that a lot of these jobs involved working with clients and creating a mountain of copy for my website and social media.
When I interviewed Katie, it quickly became clear that her dominant personality type was a mix of content lover and customer experience mastery. This made her perfect for a lot of the marketing tasks I wanted her to take on and manage. This would free up my time so I could focus on the areas of the job that I enjoyed the most, which pleased my inner automation ninja and project manager.
So, what do these personality types look like in a small business?
So, which marketing personality types best describe your role in the business? And which best suits the tasks you have lined up for your first marketing hire?
If you’d like help finding the best marketer for your first marketing hire, book a free Clarity Call with me today.
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