Which marketing personality types do I need in my business?

Contrary to popular belief, marketing is not one “skillset”. A large, diverse marketing function needs a broad range of different skills. And every small business will need a different combination of these 6 marketing personality types…

🖋 The content lover 
👥 The customer experience master
🔎 The data guru 
📈 The salesperson
🥷 The automation Ninja 
🧩 And the project manager

Most people are a combination of a lot of these personality types, and it's important to note that each of these skills can be learned. But, as a business owner looking to recruit your first marketer, it's vital to consider where people's skills naturally lie to find the person who’s the best fit for the job you’re advertising. 

Take my marketer, Katie, for example. Before I started advertising for her job, I spent a lot of time looking through my marketing plan and strategy, picking out all of the jobs I planned to pass to her. When I looked over the list, I realised that a lot of these jobs involved working with clients and creating a mountain of copy for my website and social media. 

When I interviewed Katie, it quickly became clear that her dominant personality type was a mix of content lover and customer experience mastery. This made her perfect for a lot of the marketing tasks I wanted her to take on and manage. This would free up my time so I could focus on the areas of the job that I enjoyed the most, which pleased my inner automation ninja and project manager. 

So, what do these personality types look like in a small business?

​The Content Lover 

Whether it’s writing new copy for the website, creating a month's worth of social media content or writing a blog in a hurry, your content lover will be all over it. They’re brilliant for businesses with long buyer journeys that need to build trust with their potential customers through valuable content marketing.

​The Customer Experience Master

The customer experience master is driven by creating a great user experience. They are ideal in customer-facing roles where they interact directly with customers and are a good fit for businesses who do a lot of outbound marketing.

​The Data Guru

The data guru would not enjoy these tasks. They’re numbers people and much prefer the market research, measurement and analysis aspects of the job which makes them a match for businesses whose top marketing priorities are in areas like digital advertising or SEO. ​

​The Salesperson

There is a lot of crossover between sales and marketing, and this person bridges the gap. They’re great at getting across the value in what you're offering to your clients and are ideal for marketing activities like networking and exhibitions. ​

​The Automation Ninja

The automation ninja lives and breathes marketing funnels. They are brilliant at improving your customers' online experience and automating the customer buyer journey to make sure they feel supported the whole way through. They’re a great addition to any business that is looking to automate more of its marketing processes.

​The Project Manager

Loves organising a team of employees or suppliers to get a plan ticked off. They’re disciplined and structured in their thinking and will make sure a plan is implemented effectively.

So, which marketing personality types best describe your role in the business? And which best suits the tasks you have lined up for your first marketing hire?

If you’d like help finding the best marketer for your first marketing hire, book a free Clarity Call with me today.