If you want to generate sustainable growth for your business, then a marketing plan is essential. But what does it need to include? What is a strategic plan compared to a tactical one? Here are some great blogs from me and my fellow Watertight Marketing Accredited Consultants which answer these important questions.
Do you need a strategic marketing plan? Kara Stanford explains what this is and what it's key components are.
Read why without first creating a marketing plan on which to base your planning decisions is the same as decorating by buying a lamp first.
So you know you need a marketing plan - what do you put in it?
Read Rachael Wheatley's quick run down of the essential ingredients for a small business marketing plan.
We’re big fans of the fitness analogy here at Watertight Marketing. So, how do you make sure your marketing activity plan is in good shape?
Read Watertight Marketing Accredited Consultant Julie Mitchell-Mehta's interesting article here.
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