Strategic marketing planning takes time and, if you’re running a business, this is a resource that’s almost always in short supply. After all, when you’ve spent all that time planning, you’ve then got a long list of marketing activities to do and even less time than you had before. You should just get something out there. Right?
Can’t I just work out my marketing strategy as I go along?
Read more in my Watertight Marketing blog here: http://watertightmarketing.com/2015/06/13/marketing-strategy-one-tactic-at-a-time/
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