Social Media Won’t Magically Get You Leads - Here’s What It Actually Does
You’ve been told social media will bring you leads. So, you set up your profiles, start posting,...
Marketing Tips for Business Owners with ADHD: Turn Superpowers into Success
Can’t sit still long enough to finish a marketing plan? Got ten half-started campaigns lurking in...
Fractional CMO: The Missing Link in Your Marketing Machine
Thinking about bringing in a Fractional CMO? You’re not alone. More and more SMEs are looking for...
Are you relying on ‘gut feel’ marketing without even realising it?
Sometimes a campaign took off. Other times, the exact same tactic flopped. And when it flopped, I...
Why “Spike Tests” Don’t Work in Marketing (And What to Do Instead)
A tech consultant asked me a really insightful question today: “Can you do a spike test for...
I used to think marketing was all fluff. Then I engineered it
I used to think marketing was all fluff. Then I applied my engineering training to it.
If you'd...
How to Be Unforgettable at Networking Events (Without Sounding Salesy)
This is why I stopped calling myself a Marketing Consultant…
Fractional CMO vs Marketing Agency: Which Is Right for Your Business?
A friend recently asked me, “How is being a fractional CMO, managing a team of freelancers,...
Why You Don’t Need a USP to Succeed
The Unique Selling Proposition (USP) is a staple of traditional marketing wisdom. We’ve all heard...
The Truth About Niching: Why Going Narrow Actually Opens More Doors
When it comes to marketing, the word 'niche' often sparks fear. Business owners worry that...