Case studies
Demystifying marketing
“Ros immediately got to the real issue and incisively analysed what the problem was. She taught us how to look at the market and decide which bits to go for.” EP Morris and Company Ltd (EPM) has been a successful leader in its field for over 25 years, supplying software and accountancy services to bus operators. Their exceptional reputation in their industry has been built upon delivering quality products and services to its customers.
However, when Ros first met them, their marketing was not communicating their extensive expertise and capability as well as it could. Read more... |
An Outside Perspective
"When you are immersed in your own business you sometimes struggle to see it from the outside, like a potential buyer might. We were too busy to step back and identify the emotional triggers that would get people thinking about the work we do and how we could help them.” Brand51 is a Bristol based branding and graphic design agency, formed in 2012. They offer their creative services to clients ranging from start-ups to well known and established businesses. But they were struggling to establish a name for themselves in an area that holds the highest concentration of designers outside London.
Read more on the Watertight Marketing website... |
Clarity in Messaging
"We knew that we needed the half-day strategy session but we hadn't realised just how much we needed it. The marketing messages we created brought everything together into a clear, easy to understand story that we could communicate through the [crowdfunding] campaign." No More Taboo hired Ros to give them some strategic advice and support before and during their 2017 crowdfunding campaign. As a result, they reached their funding target on day 11 of the 28 day campaign and exceeded their goal by 15%.
Read more... |
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