To scale your business you need a solid marketing structure that underpins and accelerates your plans. Engineer Your Marketing Machine is a 6-month course to help fuel your growth strategy now and into the future.
"Ros has helped our business grow more than we ever imagined. She helps us to think differently about our marketing approaches, evaluate decisions properly and put together and test a plan that not only delivers results but also saves us money by preventing us from making expensive misjudgements around marketing. At first we weren't sure what we'd get out of using a marketing consultant as we both have marketing backgrounds but Ros has saved us time, money and our sanity!"
You can expect:
What's the format?
Our small group of ambitious business owners will meet once a month for six months. I will take you through a structured process to help you design and activate a robust marketing strategy for your business.
We will cover:
"I wanted to do this course because I was overwhelmed by the whole marketing piece. I enjoyed the slow pace and bite-sized chunks. I struggled initially but Ros explained all sections well.
"The course has been practical and logical. It’s given me time to think as well as practical take-aways.
This powerful process will help grow your business for the rest of your entrepreneurial career
You will take away:
- An achievable, customised marketing plan, including tactics, timings and priorities, that is ready to implement immediately
- An understanding of why your customers buy from you and targeted messages that resonate with them
- Trusted techniques that will propel your growth strategy throughout the life of your business
"This was the best course ever! I arrived with no clear direction for my marketing, having a scattergun approach and having worked for corporate companies where there were in-house marketing departments.
"I leave this course having a clear direction and vision for my marketing from here on, with a detailed marketing plan to attract my ideal customer and to build my business! Thank you SO much Ros Conkie."
Stuart Oliver, SO Residential
What is involved?
Our small group of ambitious business owners will meet once a month for 6 months. During this time I'll take you through a structured process that you'll use to set up a robust marketing machine that will drive sales for your business. Not only that, once you've learnt this powerful process and your machine is running, you'll be able to reuse it for the rest of your entrepreneurial career.
How practical are the sessions?
Extremely! The course is designed so you do all the work during the sessions. I'm there with you to answer questions as we go through every exercise together, to get you to a robust marketing strategy and a marketing plan that'll work for your business. In each session, I'll break down the theory into bite-sized chunks and I'll explain how you can apply this to your business. You won't be "listening and making a few notes" - you'll be creating your strategic and tactical marketing plan during the sessions. The sessions are highly interactive and hard work so be prepared to roll your sleeves up and get stuck in.
Will there be lots of time-consuming homework?
You're running a business - I get that. Some weeks you'll have time to work on your marketing and some weeks you'll be flat out. I want every session to be valuable even if you've been flat out since the last one. That's why I've designed the course to be flexible to fit into a real business owner's schedule. There will be homework, but a lot of it is reviewing the work we've done in the session and improving it. If you have time, you can also start implementing the marketing ideas we'll be coming up with in each session, but it's up to you. Like any course, the more you implement, the more value you'll get from it. And marketing can get addictive. Once you start seeing results from the things you're implementing, you'll want to do more!
Is the course for product or service businesses? B2B or B2C? Third sector?
In short, yes. The content in this course applies to any sector and any offering. Even third sector. Marketing is simply about making it really easy for people to make a decision to buy (or buy in). If your organisation needs to persuade someone (e.g. customers) to make a decision (e.g. to buy from you) then this course will be valuable.
Can I spread the cost?
I need people to have paid in full before the start of the course. However, I know for some small businesses this course is a considerable investment and paying in one lump sum might pose a cashflow challenge. So...
- If you book before the end of October you can split the cost over 3 months, which equates to £329 (no VAT) per month for 3 months (including £20 admin fee).
- If you book before the end of November you can split the cost over 2 months, which equates to £491 per month for 2 months (including £15 admin fee).
What if I change my mind?
If you change your mind or if your circumstances change and you want to cancel, my refund terms are:
- Cancellation more than 30 days before the first session: 100% refund
- Cancellation 14-30 days before the first session: 50% refund
- Cancellation less than 14 days before the first session: no refund (sorry - by that stage it's too late for me to fill the space)
What if I don't see any results from the course?
After the success of the pilot this year, I've decided to offer a guarantee. I'm only accepting people onto the course if I know they will get value from it. So if you attend every session and implement all the marketing activities and measures in your personalised plan (created during the course), then I guarantee your revenue will go up by at least as much as the value of the course. If it doesn’t, I will happily refund the difference. That's how confident I am in the value of this course. Plus I can't bear the thought of taking money from someone and not providing value in return. It goes against my values, so that's why I've written this guarantee into the Ts&Cs of the course.
"I enjoyed the structure of the model and the interactive elements, especially doing a large chunk of the work in the session. It was thought-provoking and I enjoyed learning from others in the group.
"The course has demystified marketing. It was useful to pull out my marketing messages and I have already started implementing my quick wins.
"What would I say to someone considering doing the course? Do it! It’s been really valuable with well-structured content, a friendly and open format to encourage discussion, and easy to ask questions."
Kerry Seymour, Work Life Solutions
What is included?
- 6x 3-hour workshops in Portishead, near Bristol
- 2x 1-hour one-to-one Sounding Board sessions with Ros (Skype or in-person)
- Moderated Secret Facebook group for participants to share their progress, get feedback and ask questions between sessions
- Videos of the group sessions available in the Facebook group for a year so you can go back and redo the course if your business or strategy changes
- Complete set of workbooks (printed and digital copies)
- Actions to implement in between workshops to build momentum
Price: £967 (no VAT)
2020 session dates:
2020 session dates:
- Thursday 30 January 2020 9:45-12:45
- Thursday 27 February 2020 9:45-12:45
- Thursday 26 March 2020 9:45-12:45
- Thursday 23 April 2020 9:45-12:45
- Thursday 21 May 2020 9:45-12:45
- Thursday 25 June 2020 9:45-12:45
This course is also available as an in-house training programme for £2300 for up to 4 people from one organisation.
I only accept people onto the course if I know they will get value from it.
If you attend every session and implement all the marketing activities and measures in your personalised plan (created during the course), then I guarantee your revenue will go up by at least as much as the value of the course.
If it doesn’t, I will happily refund the difference.
"I enjoyed the practical workshop application and doing the work in the sessions. It really suits my processing method, so I genuinely enjoyed attending and learning Ros’s way of doing marketing strategy.
"Ros really ‘gets’ marketing and her effervescent energy helps you get out of your business so that you can look at it objectively and make a proper assessment and sensible decisions. I recommend her highly!"