The Marketing Machine Programme small business marketing course: a powerful process to scale your sales

What difference would it make if you took just 1 hour a week out of your business to transform your marketing?

The Marketing Machine Programme is a 12-week small business marketing course that will fuel your growth strategy now and into the future. By the end of the programme you will have all the tools and skills you need to scale your business and accelerate your sales growth.

"Marketing now does not seem so scary! You have helped give me the confidence to tackle my marketing head on, now with a better understanding of it."
Emma Jones, Blue Orchid VA Services

You can expect:

Clarity on the marketing tactics your customers will respond to
Control of a process that allows you to systematically grow your business
Confidence that you’re investing time and money in the right activities

Applications are now open for the next intake, which starts on 26 February.
The cost of the programme is £1,397.

Live sessions will be every Friday at 10:30am from 26 February to 14 May.

You can also do the programme one-to-one for £2,497. This gets you to a 90-day plan much more quickly so you’ll see results sooner.

Book a discovery call

What's the format?

Our small group of ambitious business owners will meet once a week for 12 weeks. I will take you through a structured process to help you design and activate a robust marketing strategy for your business.

We will cover:

Meet your buyer – how and why do buyers want to engage with you?
Clarify your value – how do you stack up in the eyes of your customer?
Map your buyer’s journey – which marketing activities will make the biggest difference along the way?
Speak your buyer’s language – how do you create focused messages that appeal to the people who matter?
Measure and test – how do you know what’s working?
Supercharge your marketing machine – how can you build momentum and scale up through continuous fine-tuning?

At the end of the course you will create a 90-day marketing plan based on your strategy, that you can start implementing straight away. And you'll have made significant improvements to your marketing all the way through the course as well.

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"I wanted to do this course because I was overwhelmed by the whole marketing piece. I enjoyed the slow pace and bite-sized chunks. I struggled initially but Ros explained all sections well.

"The course has really changed my outlook on my marketing, specifically my Ideal Customer! I would thoroughly recommend it."

Stuart Oliver, SO Residential

"The course has been practical and logical. It’s given me time to think as well as practical take-aways.

"What would I say to someone considering doing the course? Do it. The investment of your time and money will be paid back in spades."

Bev Milner Simonds, Eat Festivals

Before starting the course I was unsure what marketing really was. I think I understood different elements of it but as a whole it just felt a bit overwhelming. The Engineer Your Marketing Machine course has been fantastic. I like structure and process and it has just completely de-mystified marketing as a whole. I see there are clear steps I can go through in my business to achieve my goals and plan my marketing activity. The course definitely offers value for money because you can action something after each session. The value comes immediately - you don't have to wait until the end of the course. Now I've set my business goals and I can work towards them in a strategic way.
Kerry Seymour, Work Life Solutions

This powerful process will help grow your business for the rest of your entrepreneurial career

You will take away:

An achievable, customised marketing plan, including tactics, timings and priorities, that is ready to implement immediately
An understanding of why your customers buy from you and targeted messages that resonate with them
Trusted techniques that will propel your growth strategy throughout the life of your small business (or organisation)

When is it?

Applications are now open for the next intake, which starts on 26 February.
Live sessions will be every Friday at 10:30am from 26 February to 14 May.

The cost of the programme is £1,397.
You can also do the programme one-to-one for £2,497. This gets you to a 90-day plan much more quickly so you can start implementing it immediately.

Book a discovery call

What do others say?

"This was the best course ever! I arrived with no clear direction for my marketing, having a scattergun approach and having worked for corporate companies where there were in-house marketing departments.

"I leave this course having a clear direction and vision for my marketing from here on, with a detailed marketing plan to attract my ideal customer and to build my business! Thank you SO much Ros Conkie."

Stuart Oliver, SO Residential

What is involved?

Our small group of ambitious business owners will meet once a week for 12 weeks. During this time I'll take you through a structured process that you'll use to set up a robust marketing machine that will drive sales for your business. Not only that, once you've learnt this powerful process and your machine is running, you'll be able to reuse it for the rest of your entrepreneurial career.

How practical are the sessions?

Extremely! The course is designed so you do all the work during the sessions. I'm there with you to answer questions as we go through every exercise together, to get you to a robust marketing strategy and a marketing plan that'll work for your business. In each session, I'll break down the theory into bite-sized chunks and I'll explain how you can apply this to your business. You won't be "listening and making a few notes" - you'll be creating your strategic and tactical marketing plan during the sessions. The sessions are highly interactive and hard work so be prepared to roll your sleeves up and get stuck in.

Will there be lots of time-consuming homework?

You're running a small business - I get that. Some weeks you'll have time to work on your marketing and some weeks you'll be flat out. I want every session to be valuable even if you've been flat out since the last one. That's why I've designed the course to be flexible to fit into a real business owner's schedule. There will be homework, but a lot of it is reviewing the work we've done in the session and improving it. If you have time, you can also start implementing the marketing ideas we'll be coming up with in each session, but it's up to you. Like any marketing course, the more you implement, the more value you'll get from it. And marketing can get addictive. Once you start seeing results from the things you're implementing, you'll want to do more!

Is the marketing course for product or service businesses? B2B or B2C? Third sector?

In short, yes. The content in this course applies to any sector and any offering. Even third sector. Marketing is simply about making it really easy for people to make a decision to buy (or buy in). If your organisation needs to persuade someone (e.g. customers) to make a decision (e.g. to buy from you) then this course will be valuable.

Can I spread the cost?

Contact me to discuss payment plans.

What if I change my mind?

If you change your mind or if your circumstances change and you want to cancel, my refund terms are:

Cancellation more than 30 days before the first session: 100% refund
Cancellation 14-30 days before the first session: 50% refund
Cancellation less than 14 days before the first session: no refund (by that stage it's too late for me to fill the space)

What if I don't see any results from the course?

After the success of previous intakes, I've decided to offer a guarantee. I'm only accepting people onto the course if I know they will get value from it. So if you attend every session and implement all the marketing activities and measures in your personalised plan (created during the course), then I guarantee your revenue will go up by at least as much as the value of the course. If it doesn’t, I will refund the difference. That's how confident I am in this course. Plus I can't bear the thought of taking money from someone and not providing value in return. It goes against my values, so that's why I've written this guarantee into the Ts&Cs of the course.

"I enjoyed the structure of the model and the interactive elements, especially doing a large chunk of the work in the session. It was thought-provoking and I enjoyed learning from others in the group.

"The course has demystified marketing. It was useful to pull out my marketing messages and I have already started implementing my quick wins.

"What would I say to someone considering doing the course? Do it! It’s been really valuable with well-structured content, a friendly and open format to encourage discussion, and easy to ask questions."

Kerry Seymour, Work Life Solutions

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What is included?

12x 1hr workshops delivered online
2x 1-hour one-to-one Sounding Board sessions with Ros (Zoom or in-person, if allowed)
Moderated private Facebook group for participants to share their progress, get feedback and ask questions between sessions
Videos of the group sessions available in the Facebook group for a year so you can catch up if you miss a session, or go back and redo the course if your business or strategy changes
Complete set of workbooks (printed and digital copies)
Actions to implement in between workshops to build momentum

Book a discovery call

VALUE GUARANTEED

I only accept people onto the course if I know they will get value from it.

If you attend every session and implement all the marketing activities and measures in your personalised plan (created during the course), then I guarantee your revenue will go up by at least as much as the value of the course.

If it doesn’t, I will happily refund the difference. That's how much I believe in the value of this marketing course.

"I enjoyed the practical workshop application. It really suits my processing method, so I genuinely enjoyed attending, and learning Ros’s way of doing marketing strategy.

"I loved doing the work in the session and not relying on me doing it out of the session.

"If you want a more structured, logical, process-driven approach to marketing, definitely do this course!"

Vicki Lamch, Pyramis Solutions

"Ros really ‘gets’ marketing and her effervescent energy helps you get out of your business so that you can look at it objectively and make a proper assessment and sensible decisions. I recommend her highly!"

Tamsen Garrie, Mental Health in the Workplace