Make a plan and
Overcome marketing overwhelm
How often have you blocked out time in your diary to get some marketing done, only to find yourself struggling to decide where to start?
“I need to do some marketing… but should I write a blog first, or some ads, work on my website, or maybe write some social media posts…?”
All these activities may be important, but which ones will make the biggest impact on your SALES?
What are your priorities? What are your quick wins? And which activities will be a complete waste of your time?
When we’re overwhelmed with a "marketing smorgasbord" of choices, we go into "headless chicken" mode. We try lots of things but never feel like we’re making much progress.
Does that sound familiar?
A marketing plan is one of the most valuable things you can have in your business because it means you can park all those ideas and just focus on the ONE THING you know is going to make the biggest difference to your sales.
How a marketing plan can help...
With the Kickstart Your Marketing workshop, you can stop…
- Wasting time deciding where and when to start marketing
- Working tirelessly trying to market to everyone who could ever conceivably buy from you
- Crossing your fingers and hoping your marketing will somehow get in front of people who'll want to buy from you
… and start …
- Transforming every hour you spend on your marketing into a power hour
- Making your customers sit up and take notice of your marketing messages and content
- Feeling confident that the marketing you’re doing is generating high quality leads and profitable customers
Building a strategic marketing plan shouldn't take weeks...
I disagree with a lot of marketers who say it takes weeks (sometimes months) to create a marketing plan.
For many of the business owners I’ve worked with, we’ve been able to build a strategic plan in just a couple of hours. The reason I do this much quicker than many other marketers is because I work differently.
My methods are inspired by engineering philosophies such as Lean and Agile, which focus on minimising waste and improving performance.
A marketing strategy needs to include 3 things:
- Who (specifically) you're selling to and what's important to them?
- What you're selling to them and why they'd want to buy (in particular, the problem you solve and the real value they get from your product or service).
- How they are going to buy from you i.e. what's the path from never having heard of you to being a loyal, raving fan. (Some people call this a "funnel" but I call it a "buyer journey")
I created my 'Kickstart Your Marketing' online workshop as a tool for business owners to create a simple, "minimum viable strategy" and one-page marketing plan in less than 1 day.
Machines running well
We believe that every business owner deserves to understand the fundamentals of how marketing actually works. More than that, we believe that business owners NEED to understand marketing if they’re going to be able to take control of their business’s growth.
"My marketing has improved a lot since I started working with Ros and Katie. We’ve gradually built up a strategy which includes loads of marketing activities that approach clients without actually approaching them with regular blogs, LinkedIn content and my website. When I first put my website up, I just expected people to come to it. I didn’t realise the importance of guiding people to and through it. Now I’m getting enquiries through it.” - Martin O'Hare, O'Hare Engineering Design Ltd.
"Ros has helped our business grow more than we ever imagined. She helps us to think differently about our marketing approaches, evaluate decisions properly and has put together a plan that not only delivers results but also saves us money by preventing us from making expensive misjudgements around marketing She’s saved us time, money and our sanity!” - Karen Meager, Monkey Puzzle Training & Consultancy
"I’ve noticed changes in my staff, who are keener, more confident and more professional. They’ve followed what Ros said and put it into practice. She’s given us a sense of direction and a structure to work from. She’s shown us how it should be done – it’s taken away a stress and a doubt" - Edward Morris, EPM
"Marketing has always been one of my challenges in running a business. There are so many different platforms and marketing methods that it is hard to know where to invest to generate consistent leads. Ros made me think about how my customers interact with the business and I now have tools that will make sure the next marketing campaign I conduct will provide a good ROI. If you are unsure how to get the best from your marketing campaigns, speak to Ros, it could be the best investment you make in marketing!" - Simon Norton, Bristol Business Brokers
"Ros has deconstructed 'marketing' and created a framework that covers the whole of the territory, a system to ensure the parts of the framework hold together. It is not a 'fill in the blanks' template – it makes you think, question, and test. It is both straightforward and subtle and is one of the most valuable courses I have been on." - Philip Avery, The Business Mechanic
"I looked over my goals I set last year for marketing, in 12 months we wanted to… Raise our conversion rate from 30% to 36%... It’s now 65%. Increase the average monthly spend per customer from £300 to £500… it’s now £750. Have 20 retainer clients, which we have! We’ve tripled our business in a year. Just wanted to share this with you and say a massive thank you! - Electra Savvidou, ActionPAs
What's the process?
In this self guided online workshop, we’ll take you through our process for creating a strategic marketing plan that you can start using straight away. This includes:
- Customer profile: Who are you aiming your marketing at?
- Value proposition: What value are you delivering to your service users?
- Strategic objectives: What does your marketing need to achieve?
- Buyer journey: How do people go from never having heard of you to being raving fans? And how do they need to be supported on that journey so that they feel confident buying into what you do?
- Prioritise and plan: Whats your top marketing priority and what order should you execute your activities?
What's included?
- 3-months access to over 1.5 hours of high value training videos that’ll guide you through the whole process
- Two one-to-one sessions with an experienced member of our team to review your plan, answer questions, fill in any gaps and just make sure you're completely confident in your plan
- Workbooks and templates for you to download and print or complete online
- A complete process that you can follow whenever you need to create a new plan
Your questions answered…
When can I book my one-to-one calls
You can book in your two 1-hour calls any time within 3 months of buying the workshop. We give you a time-limit because we've found that it's almost impossible to get any kind of momentum in your marketing if you take longer than 3 months to make your first 1-page plan. So the time limit is to keep you accountable and make sure you book the calls in.
Some people book their first call in straight away - and we recommend this. When it's there in your diary, you're much more likely to go through the videos. We often have people booking their first call straight away for 2-3 weeks after ordering the workshop and then they tell us they didn't get round to doing the work until the morning of the call. That's totally fine by us! Many of us need that accountability and motivation to get the difficult tasks done so if this helps you get the result you want, go for it. The important thing is to do the work.
What happens when I’ve completed the workshop?
Once you have your 1-page plan in place, we can support you through its implementation if you need us. Whether it’s creating content, rebranding, keeping the momentum going with quarterly planning sessions, setting up new processes and systems, recruiting team members or bringing in agencies etc., we'll be on your team to help make sure you achieve your goals as efficiently as possible.
Is the workshop for product or service businesses? B2B or B2C? Third sector?
In short, yes. The content in this workshop applies to any sector and any offering. Even the third sector. Marketing is simply about making it really easy for people to make a decision to buy (or buy in). If your organisation needs to persuade someone (e.g. customers) to make a decision (e.g. to buy from you) then this workshop will be valuable.
What if I change my mind?
If you change your mind or if your circumstances change and you want to cancel, our refund terms are:
Cancellation before the first one-to-one session if none of the resources have been accessed: 100% refund.
Cancellation before the first one-to-one session and the resources have been accessed: 50% refund.
Cancellation after the first session: no refund.
Just send us an email and we'll sort out the rest.
What's this workshop worth?
While I offer individual coaching for £900 per session, this workshop provides the same core framework at a fraction of the cost. More importantly, it's designed for continuous application, not a one-time fix.
Think of it like building a muscle. You wouldn't hit the gym once and expect lasting results. The same goes for marketing. This workshop equips you with the knowledge and tools to refine your strategies every quarter, just like I recommend all my clients do.
Your growth is priceless, but this knowledge isn't. At just £199, it's an investment in your future, not a gamble.
I'm not here for scarcity tactics or pressure. Instead, I want you to consider the cost of inaction. Every day without effective marketing could be lost time and resources. Are you ready to invest in your future growth and take control of your marketing?