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What would you say if I told you this time tomorrow you'll know exactly what you need to do to increase your sales. If you had a clear strategy for your business and a 1-page marketing plan that you were confident will increase sales, what impact would that make? Is that worth the investment of just one day of your time?
In this one-day online workshop you will...
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"The one day online workshop was incredibly useful. The systematic process, coupled with the workbooks, provoked thoughts and lines of enquiry that have had a positive impact on my business during the critical and early stages of my business formation. This is a must-do for any business." |
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What is covered?
In this self-guided online workshop we will cover:
- Customer profile: Who are you aiming your marketing at?
- Value proposition: What value are you delivering to your customers?
- Strategic objectives: What does your marketing need to achieve?
- Buyer journey: How do people go from never having heard of you before, to being a loyal customer? And how do they need to be supported on that journey?
- Prioritise and plan: What is your biggest marketing priority and what order should you execute your activities?
This workshop is a condensed version of my Engineer Your Marketing Machine course, which covers every component of my Marketing Machine methodology. If you decide to upgrade after buying this workshop then I'll deduct the cost of this workshop from the full course. Simply email me your receipt for the workshop when you contact me to book.
Money Back GuaranteeEvery day I see the difference it makes when a business has a clear strategy and plan of action. I know you'll find this workshop valuable - it might even be the most useful exercise you do for your business this year. If you don't get value for money, just send me an email explaining why and I'll refund you in full.
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"The workshop was easy to digest with the process broken down into multiple sections. By the end of the workshop, I had a clearer understanding of my target audience, who my competitors are and what they offer compared to me, ways to market to my target audience and how I can help solve their problems. I would highly recommend this workshop, especially if you need guidance and support when starting your marketing journey."
Donna Grimmer, Violet Test Consulting
When is it? Do I have to do it all in one day?
The workshop is entirely self-guided so you can complete it whenever is convenient for you. I've designed this workshop to be completed in under a day (I'd allow 3-5 hours plus breaks). Of course, if you prefer you can spread it over a few days. Once registered, you have access to the materials forever. This means you can come back and update your strategy in a few weeks or months as your business grows.
The workshop includes all the instruction videos and workbooks you'll need to create your marketing strategy and one-page plan.
The workshop includes all the instruction videos and workbooks you'll need to create your marketing strategy and one-page plan.
What's the best way of using it?
Some people like to set aside a day and work through it all in one sitting. Other people spend 30mins a day for 2 weeks, or a couple of hours every week for a month - whatever they can fit in.
If you've never done much strategic work before, think of it as a muscle you need to build up. Start slowly and gently and keep working at it. You might find it useful to watch all the videos straight through without doing the exercises (about 1hr 10mins) before taking a few days (or a weekend) off. Then watch them again doing the exercises at the same time. This gives your brain time to mull it over and come up with some of the answers by itself before you put pen to paper.
However you do it, remember your marketing strategy is never "finished". You have these tools forever so keep using them. Block out some time every quarter or so and go through the whole thing again. Review everything you've written, add in anything you've learnt about your audience or your proposition or your buyer journey since last time, and adjust your strategy and plan accordingly. This way you'll optimise your strategy and your marketing will be as effective as possible.
If you've never done much strategic work before, think of it as a muscle you need to build up. Start slowly and gently and keep working at it. You might find it useful to watch all the videos straight through without doing the exercises (about 1hr 10mins) before taking a few days (or a weekend) off. Then watch them again doing the exercises at the same time. This gives your brain time to mull it over and come up with some of the answers by itself before you put pen to paper.
However you do it, remember your marketing strategy is never "finished". You have these tools forever so keep using them. Block out some time every quarter or so and go through the whole thing again. Review everything you've written, add in anything you've learnt about your audience or your proposition or your buyer journey since last time, and adjust your strategy and plan accordingly. This way you'll optimise your strategy and your marketing will be as effective as possible.
Charities, CICs and social enterprises...
I have worked with a number of charities and not-for-profits in my career and have a pro bono budget to support the incredible work these organisations do. This valuable online workshop is available free of charge to all not-for-profit organisations. If you'd like to take me up on this offer, complete this form and I'll send you a log-in so you can access the materials free of charge.
Praise for Ros Conkie's "Engineer Your Marketing Machine" course
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