Do you sell a complex or technical product or service?
Are you struggling to make your marketing effective?
We can help.
Are you struggling to make your marketing effective?
We can help.
You might be thinking...
At Ros Conkie’s Marketing Academy, we work with CEOs, MDs and founders of technical, engineering or "specialist services" companies that want to grow. We have a structured, strategic process that we take all our clients through, that is based on robust engineering principles. That's why it works.
Our goal is to help you create a "marketing machine" in your business that drives sales and profit. Ultimately, this will mean having a team of marketing people in your business who are each working from a strategic, structured plan. But how do you get there?
We usually start working with businesses either before they've recruited their first marketing person, or fairly soon after. That first marketing recruit is important because, if they work out, they'll transform your business's growth trajectory. But if they don't (and we see this happening a lot) then your growth plateaus, you waste a lot of money and, worst of all, it can really knock your confidence in recruiting sales and marketing people, which in turn dramatically slows the business's growth.
We make sure your marketing team are well-trained, supported, mentored, and are all working from a robust, strategic marketing plan.
In short, we help you take control of your marketing and get a measurable return on your marketing investment.
- "Our marketing isn't good enough to generate the growth I want."
- "The marketing we're doing isn't effective and doesn't speak to our audience."
- "Our marketing doesn't generate enough leads."
- "We have brilliant products/services but people just aren't buying."
- "We don't know how to market the business."
- "We're working with a few different 'marketing people' but they don't really understand our business (because they're not engineers/technical)"
- "Our marketing doesn't feel strategic or structured."
- "We don't have a clear marketing strategy or structure."
- "We have a marketing person but they need help." Or, "We need to recruit a marketing person into the business but we don't know how to make sure we get ROI from them."
- "We're investing in marketing but I'm not confident we're investing in the right things."
At Ros Conkie’s Marketing Academy, we work with CEOs, MDs and founders of technical, engineering or "specialist services" companies that want to grow. We have a structured, strategic process that we take all our clients through, that is based on robust engineering principles. That's why it works.
Our goal is to help you create a "marketing machine" in your business that drives sales and profit. Ultimately, this will mean having a team of marketing people in your business who are each working from a strategic, structured plan. But how do you get there?
We usually start working with businesses either before they've recruited their first marketing person, or fairly soon after. That first marketing recruit is important because, if they work out, they'll transform your business's growth trajectory. But if they don't (and we see this happening a lot) then your growth plateaus, you waste a lot of money and, worst of all, it can really knock your confidence in recruiting sales and marketing people, which in turn dramatically slows the business's growth.
We make sure your marketing team are well-trained, supported, mentored, and are all working from a robust, strategic marketing plan.
In short, we help you take control of your marketing and get a measurable return on your marketing investment.
From scattergun marketing to strategic, engineered marketing in 90 days.
A tailored strategy for your business
Your strategy is unique to your business. Just because a marketing activity works brilliantly for one business, doesn't mean it will work effectively for your business so our first task is to set a strategy. Who do you want to attract to your business and what is their path to purchase? Taking this strategic approach means we can then plan and implement marketing activities that will maximise results on your bottom line.
Not sure what I mean by "strategic marketing"? Start with my free guide 'How to do marketing that actually works' which explains exactly how I do what I do. PLUS, download it using this link and you'll also receive a free vidoe course by email to help you start implementing it!
Not sure what I mean by "strategic marketing"? Start with my free guide 'How to do marketing that actually works' which explains exactly how I do what I do. PLUS, download it using this link and you'll also receive a free vidoe course by email to help you start implementing it!
"Ros has helped our business grow more than we ever imagined. She helps us to think differently about our marketing approaches, evaluate decisions properly and put together and test a plan that not only delivers results but also saves us money by preventing us from making expensive misjudgements around marketing. Ros has saved us time, money and our sanity!"
Karen Meager, Monkey Puzzle Training and Consulting
Where to start?
I usually start with a free clarity call to find out what you need. This call kick-starts the process by finding out what will make the biggest difference to your strategy and making sure my marketing approach is right for your business.
Programmes
The Marketing Machine Programme
If you need tailored support and accountability, the Marketing Machine Programme transforms your marketing strategy in 12 weeks. Ros and her team will teach you how to create your own growth strategy and construct a 90-day marketing strategy that you can start implementing right away. This programme is aimed at business owners who aren't ready to recruit yet. They want to put a structured approach in place first and start seeing results from their marketing, so they can establish good marketing processes that an employee can one day follow.
Book a free clarity call today to discuss whether this programme is right for you.
Book a free clarity call today to discuss whether this programme is right for you.
Laying marketing foundations
It's not fair to recruit a junior marketing person and expect them to create a whole marketing function from scratch. So we help our clients prepare for recruitment. Once you have a strategy and plan in place, you may need some help implementing it. We can support you by creating content, establishing a social media presence, managing other marketing suppliers and generally laying your "marketing foundations". Then, when you recruit, you'll have proven, measurable marketing results that they can pick up and continue running.
Then what?
Marketing is never “finished” and keeping the momentum going can sometimes be hard. Once you’ve got your marketing machine up and running, we'll continue to support you through regular mentoring, 90-day planning, strategic guidance and, if needed, marketing implementation.
I believe every business owner needs to understand the fundamentals of how marketing actually works if they're going to be able to take control of their business's growth. Without understanding, marketing is a gamble and not an investment.
"Ros’ critical eye, deep marketing knowledge, and sense of humour meant the team and I could confidently trust in her advice and plan our marketing efforts to see results that support our business goals. I’d happily recommend Ros to anybody looking for advice, support or consultation on their marketing." |
"She’s given us a sense of direction and a structure to work from. She’s shown us how it should be done. It’s taken away a stress and a doubt.” |
Ros will help you reach your marketing goals quickly with defined objectives in a priority order. No jargon, easy to understand, focused, fast and insightful, the journey will be a pleasure as is she to work with. Get ready to increase your bottom line! |
Free guide: 'How to do marketing that
actually works'
'How to do marketing that actually works' is NOT just a free guide that you'll download and never open...
It combines the marketing KNOWLEDGE you need to build an effective strategy that works for your business... with a FREE email training course you need to hold you ACCOUNTABLE for putting the guide into action.
It combines the marketing KNOWLEDGE you need to build an effective strategy that works for your business... with a FREE email training course you need to hold you ACCOUNTABLE for putting the guide into action.
