Writing a marketing wish-list is easy - I'm sure you could give me loads of ideas for things you could do to grow your business if you had time and money to burn. But how do you know which tasks to prioritise? What will give you the best return on your investment (of both time and money) and in what order should you implement your ideas to maximise ROI?
Your business is different
Just because a marketing activity works brilliantly for one business doesn't mean it will work in the same way for your business. You need to use the right tool for the job. If you’ve ever spent money on marketing activities and found yourself wondering why it didn’t work as well as you’d hoped, you’re probably using the wrong tool.
How do you know which tool is right for the job?
First, you start by deeply understanding the kind of customers you want to attract to your business and mapping out their path to purchase. Taking this strategic approach means we can then plan and implement marketing activities that will maximise results on your bottom line.
Where to start?
I usually start with a free 30-minute call followed by a 2-hour Strategic Sounding Board session. This kick-starts the process by focusing on what will make the biggest difference to your strategy.
Often, my clients use these sessions to get clarity on fundamental strategy questions of “who are you aiming at?” and “what exactly are you offering?”
Some people use Sounding Board sessions to answer questions that have been playing on their mind for a while, like “Do we need to rebrand?” or “Is the campaign/event we’re planning going to pay off?”
Sometimes a Sounding Board session is all a client needs to get the confidence to move their business forward. I like to keep in touch of course, but that's only because I love seeing my clients succeed.
If a client needs more, they usually go one of two ways.
If you have the resources to implement their marketing themselves and only need strategic direction then I'll offer my “Slow Down to Speed Up” programme. This gives you a regular dose of clarity and confidence to move your marketing forwards.
If you need more than that I’ll offer a Prioritised Marketing Action Plan. We’ll spend half a day together going through your current marketing processes and activities and then I’ll put together a plan for how we can step-up your marketing to deliver long-term sales results. After that I can help you implement your action plan and make sure you achieve your marketing and business goals.
Free 30-minute consultation call
I offer a free “taster” call where we can talk through any marketing challenges you’re facing and see if we’re a good match. I don't want to waste your time and money if I can't help you, so I insist on having a call with every client before they book a Sounding Board session.
If you're not sure what I mean by "strategic marketing" then start here with this blog. In it I explain exactly how I do what I do. If it sounds like something your business would benefit from but you need some help to do it, drop me a line.
Free guide: "How to do your own strategic marketing"
"Ros has helped our business grow more than we ever imagined. She helps us to think differently about our marketing approaches, evaluate decisions properly and put together and test a plan that not only delivers results but also saves us money by preventing us from making expensive misjudgements around marketing. At first we weren't sure what we'd get out of using a marketing consultant as we both have marketing backgrounds but Ros has saved us time, money and our sanity!"
"I've worked with Ros over the past year to help bring clarity and purpose to our marketing strategy. Ros’ critical eye, deep marketing knowledge, and sense of humour meant the team and I could confidently trust in her advice and plan our marketing efforts to see results that support our business goals. I’d happily recommend Ros to anybody looking for advice, support or consultation on their marketing."
"She’s given us a sense of direction and a structure to work from. She’s shown us how it should be done. It’s taken away a stress and a doubt.”
Download the full case study:
Ros will help you reach your marketing goals quickly with defined objectives in a priority order. No jargon, easy to understand, focused, fast and insightful, the journey will be a pleasure as is she to work with. Get ready to increase your bottom line!
Free Guide: "Customer persona checklist"
I often find businesses think they know who their ideal buyer is, but when we start to drill down and talk about out exactly the kind of people we want to target, we discover that there are a lot of unanswered questions.
So I've written this checklist explaining exactly how to create an effective Customer Persona.
I'm giving it away free as a thank you to anyone who signs up to receive my monthly newsletters.
Strategic Marketing in Bristol
Based in Portishead, near Bristol, I work with SMEs across the South West and further afield. A lot of my work can be done remotely and I always make sure to use our time as efficiently as possible by minimising unnecessary travel. If you have any questions, please call me and we'll work out a solution.