As a business owner, I know you're juggling a lot.
You're responsible for developing and delivering innovative products and services, leading a team of talented engineers, and managing your finances. It's no wonder that many engineering businesses struggle to juggle marketing on top of all of that. Especially when a lot of your business actually comes to you through word of mouth!
But marketing is essential for any business that wants to grow.
And while it's understandable that you may not have the resources to invest in a full-time marketing team, there are still things you can do to market your business effectively. Even across multiple different platforms without your marketing becoming a huge headache.
So, what’s the secret to getting everything done without sacrificing quality?
What marketing goals have you set for yourself this quarter? Once you know what you want to achieve, you can start to prioritise your activities accordingly. For example, if you're launching a new product, social media marketing and email marketing might be your top priorities. If you're trying to increase brand awareness though, content marketing might be more important.
Setting ourselves goals in our marketing can sometimes be a bit daunting. But without a clear idea of where we’re heading and what we want to achieve, we’ll never know if our marketing has been successful or not. And we’ll never be able to effectively prioritise our to-do list when things are busy so we're focussing on the stuff that's actually going to generate results for our business.
Have a plan!
I know I talk about this a lot, but a marketing plan is one of the most valuable things you can have in your business - especially when you’re trying to juggle more than one activity at once by yourself. Once you know your priorities, you can then use them to create a weekly, monthly or quarterly schedule for your marketing activities so you know that nothing is missed.
Having a plan in place will not only help you to project manage everything, it’ll also help you to avoid that feeling of overwhelm when you find the time to focus on your marketing but don't know where to start. But, be sure to block off time in your calendar for each week, and set deadlines for yourself so that your to-do list doesn’t snowball with tasks rolled over from week to week.
Make the most of tools and templates.
The key to a lot of marketing is consistency. Consistency in your messaging, in your branding and in how often and where you’re showing up. So having tools in our businesses that help us to be consistent can only be a good thing - right?!
There are so many tools and templates available that can help you streamline your marketing workflow that it can often be hard to know where to start. But, some of the most valuable tools and templates we use in our business are;
These are just a few that we use, but all of them help us to be more consistent in our marketing across all the activities we’re running. They are also especially useful now that we’ve reached the point where we’re ready to grow our marketing team because everyone is working from the same guidelines.
If you have the resources, consider delegating some of your marketing tasks to others. For example, you might have a Virtual Assistant (VA) who could schedule your LinkedIn posts. Or you might have a graphic designer who can pull some image templates together far quicker than you could. You might even have an employee who’s an expert in a particular area or skill and would be willing to write a blog or record a video for you to share. By freeing up this time, you can then focus on the most important things in your business whilst feeling confident that the work is still getting done.
Managing your marketing when you're juggling multiple activities can be challenging, but it's definitely possible. By following these tips, you can stay on track and achieve your marketing goals.
If you’d like any help crafting a prioritised marketing plan for your business, let’s talk.
Get strategic advice, tips and ideas straight into your inbox every fortnight.